At Lumière Hospitality Performance Group, we believe that the best strategic decisions are made when the entire hospitality ecosystem is fully understood.
A hotel’s performance is never driven by a single factor. It is the result of a careful balance between commercial strategy, operational excellence, financial discipline, guest experience, and the expectations of owners, investors, management companies, and business partners.
Our leadership team brings together several decades of combined experience gained with internationally renowned hotel brands, in regional leadership roles overseeing multiple prestigious properties, and within client organizations. This diversity of perspectives enables us to understand the realities of each stakeholder and develop solutions that create sustainable value.
We do more than recommend strategies.
We support our clients in making decisions that foster sustainable growth, enhance the performance of their assets, and strengthen their competitive position in an ever-evolving market.
This comprehensive perspective is what defines the approach of Lumière Hospitality Performance Group.
Bringing clarity to performance.
A 360° Perspective on the Hospitality Industry
« We understand the hospitality industry from every angle because we have experienced it from every angle. »
Philippe Champagne, President
Expertise forged through experience
President
This experience has enabled him to work alongside executive teams, owners, and management companies in achieving ambitious growth and performance objectives. Throughout his hospitality career, he has also played an active role in hotel openings, relaunches, and strategic repositioning initiatives including restaurant, bar, lounge and coffee shop.
His background is further distinguished by his client-side experience, where he participated directly in the analysis, evaluation, and decision-making processes involved in selecting hotel partners. This perspective allows him today to understand not only the realities faced by hotel operators, but also the expectations, evaluation criteria, and decision-making processes of organizations selecting hotels or seeking to develop strategic partnerships with hotel partners.
As President of Lumière Groupe Conseil Hôtellerie Inc., this dual expertise of Philippe represents a distinctive advantage for Lumière’s clients. It enables the development of strategies that take into account the objectives of owners and management teams, the operational realities of hotels, and the expectations of the market.
Recognized for his engaging leadership, ability to build lasting relationships, and results-driven approach, Philippe now advises hospitality organizations on their strategic priorities to accelerate growth, strengthen their market positioning, and create sustainable long-term value.
Vice-président
These responsibilities have enabled him to work closely with management teams, owners, and investors to optimize profitability, manage risk, and create long-term value through asset repositioning, new acquisitions, and transformational initiatives. Drawing on his experience as a college and university lecturer, where he has taught and mentored the next generation of hospitality professionals, he is recognized for a practical, engaging, and accessible approach that turns complex business challenges into clear and actionable solutions.
His perspective extends well beyond financial statements. It is grounded in a deep understanding of the interrelationship between operations, investments, commercial performance, and strategic decisions that have a lasting impact on the value of a hospitality asset.
As Vice President of Lumière Groupe Conseil Hôtellerie Inc., Serge brings this expertise to hotel owners, investors, and management companies, providing rigorous and pragmatic approaches that support sound governance, stronger financial performance, and informed decision-making.
Known for his integrity, analytical rigor, and ability to translate complex challenges into practical solutions, Serge helps develop strategies where financial performance becomes a true driver of sustainable growth and long-term value creation.
A global vision. Targeted expertise
Services
Strategy & Growth
Lumière supports hospitality organizations in developing strategies designed to strengthen their positioning and drive sustainable growth. Our approach combines strategic planning, competitive analysis, positioning optimization, and revenue development to identify the most promising opportunities and establish clear priorities. By considering market dynamics, organizational objectives, and each property’s potential, we help strengthen long-term competitiveness and performance.
Services
Business Development
Lumière supports hospitality organizations in optimizing their commercial strategies to expand market presence and revenue full potential. Our approach integrates marketing, sales, distribution, segmentation, market development, strategic partnerships, and sales team training. By targeting the most promising customer segments, markets, and channels while strengthening team effectiveness, we help generate new business opportunities and sustainable growth.
Services
Asset Performance
Lumière supports owners, investors, and management teams in optimizing the performance and value of their hotel assets. Our approach combines revenue optimization, departmental profitability analysis, performance assessment, and benchmarking to provide a clear understanding of property results and market positioning. We identify performance gaps and improvement opportunities that can enhance profitability, competitiveness, and overall asset value.
Services
Governance & Management
Lumière supports hotel owners, management teams, and executives in strengthening governance, management practices, and decision-making processes. Our approach combines ongoing advisory support, strategic analysis, governance optimization, executive coaching, and implementation of best practices, as well as the development of performance improvement plans when required. Our independent, objective, and structured perspective helps clarify priorities, improve decision-making, and foster effective management that creates lasting value.
Services
Hotel Development
Lumière supports owners, investors, and developers in the planning and development of new hotel projects, expansions, renovations or repositioning. from initial concept through the strategic decisions that shape their success. Our approach integrates feasibility studies, positioning strategy, brand selection, and management company selection to ensure alignment between the concept, market opportunity, and investment objectives. Through independent analysis and a comprehensive understanding of the hospitality industry, we help mitigate risk and establish the foundations for a successful and sustainable project.
Experience Behind Our Advice.
Multi-Property & Regional Leadership
Simultaneous leadership of hotel properties and regional portfolios across diverse environments: urban, resort, airport and convention
150 → 1,375 Rooms per Property
Experience across properties of various sizes, from boutique hotels to large-scale hotels
30+ Years
of Hospitality Leadership
Executive expertise built with leading hospitality organizations and internationally recognized hotel brands
Performance & Value Creation
Careers dedicated to revenue growth, profitability and maximizing long-term asset value
FAQ’s
Why hire a hospitality consulting firm?
A hospitality consulting firm provides independent expertise to improve hotel strategy, performance, and asset value. Lumière supports hotel owners, investors, and management teams in identifying opportunities, addressing complex challenges, and making strategic decisions aligned with market realities and long-term objectives.
How can hotel profitability and performance be improved?
Improving hotel profitability requires a comprehensive analysis of revenues, costs, departmental performance, and market positioning. Lumière identifies performance gaps and improvement opportunities to help owners and management teams enhance profitability, competitiveness, and long-term hotel asset value.
How can a hotel increase revenue and RevPAR?
Increasing hotel revenue and RevPAR requires optimizing positioning, segmentation, sales, pricing, and distribution. Lumière analyzes these key revenue drivers to identify opportunities that maximize revenue potential while supporting the property’s overall profitability and competitive position.
How can a hotel improve its sales and commercial strategy?
An effective hotel commercial strategy requires a clear understanding of customers, market segments, and distribution channels. Lumière provides expertise in sales, marketing, segmentation, distribution, market development, strategic partnerships, and sales team training to strengthen commercial performance and drive revenue growth.
How can hotel performance be measured against the market and competitors?
Hotel benchmarking provides a clear view of a property’s commercial and financial performance relative to its market and competitive set. Lumière analyzes key performance indicators to identify strengths, performance gaps, and opportunities to improve the hotel’s overall competitive position.
How can repositioning improve a hotel’s performance?
Successful hotel repositioning begins with a clear understanding of the market, target customers, competitive landscape, and existing offering. Lumière helps owners and management teams define a distinctive market position and identify strategic priorities that strengthen the property’s appeal, competitiveness, and revenue potential.
How can hotel governance and management be improved?
Effective hotel governance creates alignment between ownership, management, and performance objectives. Lumière supports owners and executives through strategic analysis, stronger decision-making processes, implementation of best practices, executive coaching, and, when required, the development of Performance Improvement Plans.
How do you determine if a new hotel project is financially viable?
A hotel feasibility study evaluates market demand, competition, positioning, and the financial potential of a proposed development. Lumière provides owners, investors, and developers with independent analysis designed to reduce risk and support informed investment and development decisions.
How do you choose the right hotel brand or management company?
Selecting a hotel brand or management company requires careful consideration of market positioning, target customers, costs, distribution capabilities, and ownership objectives. Lumière provides independent guidance to evaluate and select the partners best aligned with the project’s strategy and long-term performance objectives.
What hospitality consulting services does Lumière provide and which markets does it serve?
Lumière Hospitality Performance Group supports hotel owners, investors, developers, and management organizations in strategy and growth, business development, asset performance, governance and management, and hotel development. Based in Quebec, Lumière undertakes assignments across Canada and internationally, including the United States and Europe, based on each client’s needs and objectives.
Does Lumière provide consulting services to restaurants, bars, and cafés?
Yes. Lumière supports restaurants, bars, cafés, and food & beverage concepts with strategic positioning, commercial strategy, profitability, and customer experience. Our approach helps identify improvement opportunities, optimize performance, and develop strategies aligned with the concept, market, and objectives of owners and management teams.
Does Lumière work with organizations outside the hospitality industry?
Yes. Lumière’s expertise in strategic positioning, performance, profitability, and customer experience can also support organizations across other industries. Our independent and structured approach helps assess an organization’s positioning, identify opportunities for improvement, and develop strategies designed to strengthen performance, growth, and long-term value.
